Dubbing television advertisements across cultures and languages: A case study of English and Arabic

The differences between Arab and English cultures make the task of Translating advertisements into Arabic challenging. This study investigates strategies used by translators to dub Arabic. Six their translation were compiled from YouTube then compared contents, Brand's name, catchphrases. findings showed that opted for using various such as cultural adaptation, substitution, loan, transliteration, explicitation, addition, omission, paraphrasing. analysis also revealed sometimes use literal approach preserve foreignness spirit stay faithful original message. They followed free bridge gap. recommends future researchers examine other in different domains.